Wine Tourism, Marketing & Events
Telefone
Grau:
(Pós-Graduação)
- Horas de contacto: 180.00
- Créditos ECTS: 30
- Requisitos de Graduação: 30
- Língua: EN
- Modo: Misto
Protocolos Estágio Internship Protocols
-
Plano de EstudosStudy Plan
1º Ano / No Branch
Program ECTS Brand Management - Promotion and Activation 1 ECTS Business Plan and Budgeting for Wine Tourism Units 2 ECTS Digital Marketing applied to Wine Tourism and Wines 2 ECTS Enology and Sensory Analysis 1 ECTS International Marketing and E-Commerce in Wine Tourism and Wines 2 ECTS Legislation applied to wine and wine tourism 1 ECTS National and International Wine Trade 2 ECTS Project: Event Planning and Management 7 ECTS Strategic and Operational Management of Wine Tourism Units 4 ECTS Technical English 1 ECTS Wine Branding and Design 1 ECTS Wine Marketing & Wine Tourism Storyteling 1 ECTS Wine Regions and Wine Routes 3 ECTS Wine Tourism Destinations and Products 2 ECTS