Skip to main content

Wine Tourism, Marketing & Events

Direção
Carla Luísa Teodoro Cachola
Co-coordenador
Vasco Ribeiro dos Santos
Telefone

Grau: 
(Pós-Graduação)
  • Horas de contacto: 180.00
  • Créditos ECTS: 30
  • Requisitos de Graduação: 30
  • Língua: EN
  • Modo: Misto

Protocolos Estágio Internship Protocols

  • Plano de EstudosStudy Plan

    1º Ano / No Branch

    ProgramECTS
    Brand Management - Promotion and Activation1 ECTS
    Business Plan and Budgeting for Wine Tourism Units2 ECTS
    Digital Marketing applied to Wine Tourism and Wines2 ECTS
    Enology and Sensory Analysis1 ECTS
    International Marketing and E-Commerce in Wine Tourism and Wines2 ECTS
    Legislation applied to wine and wine tourism1 ECTS
    National and International Wine Trade2 ECTS
    Project: Event Planning and Management7 ECTS
    Strategic and Operational Management of Wine Tourism Units4 ECTS
    Technical English1 ECTS
    Wine Branding and Design1 ECTS
    Wine Marketing & Wine Tourism Storyteling1 ECTS
    Wine Regions and Wine Routes3 ECTS
    Wine Tourism Destinations and Products2 ECTS