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Commercial Management and Marketing

Direção
João Paulo Résio Farinha
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Grau: 
(Pós-Graduação)
  • Horas de contacto: 188.00
  • Créditos ECTS: 32
  • Requisitos de Graduação: 32
  • Língua: EN
  • Modo: Misto

Protocolos Estágio Internship Protocols

  • Plano de EstudosStudy Plan

    1º Ano / No Branch

    ProgramECTS
    Attracting and Retaining Talent (Employer Branding)3 ECTS
    Change Management2 ECTS
    Commercial Law1 ECTS
    Commercial Management and Sales Force3 ECTS
    Digital Marketing / E-Commerce2 ECTS
    Market Studies3 ECTS
    Marketing Concepts1 ECTS
    Negotiation and decision-making techniques3 ECTS
    Organisational Behaviour2 ECTS
    Organizational Management2 ECTS
    Relationship Marketing and Consumer Behavior2 ECTS
    Strategic Management (from Definition to Implementation)2 ECTS
    Team Leadership and Motivation3 ECTS
    Team Management1 ECTS
    Time Management and Productivity Tools2 ECTS